Content Writer, Strategist, Marketing Consultant

Self-employed

March 2010 – Present

I provide tactical and strategic support to help companies achieve their marketing goals. Services include: SEO Audits

• On-page Optimizations
• Content Writing
• Content Strategy

Head of Content

WEBITMD

July 2020 – August 2023

• Grew client accounts by 4x in content spend over five years.
• Grew Organic Traffic by 3x in 12 months.
• Developed and executed content strategies across search, email, and website
• Managed a team of outside writers
• Created written content for Organic Search, Email, Product Marketing, and Sales Enablement
• Developed a process to combat content decay

Inbound Marketing Strategist

WEBITMD

December 2017 – July 2020

• Created and documented process for inbound marketing engagements from the ground up
• Envisioned and executed inbound marketing strategies to support strategic business goals
• Created roadmaps for client onboarding
• Built, monitored, and optimized marketing automation campaigns
• Assisted clients with technology adoption

Copywriter

BLULEADZ

December 2015 – June 2017

• Maintained high volume of content production (blog posts, content offers, email campaigns)
• Built long-lasting relationships with clients in a variety of industries
• Created blogging playbook
• Received several HubSpot certifications

Content Marketing Associate

FREIGHTCENTER

April 2015 – December 2015

• Managed company blog and email channels.
• Worked with Director or Marketing to develop SEO strategy.

Editorial Campaign Manager

COPYPRESS

August 2014 – April 2015

• Managed team of freelance writers.
• Edited and QA’d incoming content deliverables to meet internal quality standards.